Public Relations Professional

Summary

Mission-driven and detail-oriented public relations professional with experience developing and implementing proactive social media campaigns with creative content while being flexible in new and fast-paced environments.

Work Experience

STRATEGIC ELEMENTS | DIGITAL COORDINATOR
Feb. 2023 – present

  • Write monthly Strategic Shifts LinkedIn newsletter about social media news sent to 340 subscribers
  • Create content for and manage 14 social media accounts with 7,000+ followers on Sprout Social
  • Gather social media insights to write four monthly reports on competitors, trends, metrics and platform updates
  • Compile long-term research projects, best practices and advertising campaign reports
  • Monitor ad campaigns for various clients on Basis, LinkedIn and Facebook

DELTA DENTAL OF IOWA | MARKETING AND COMMUNICATIONS INTERN
Jan. 2022 – Jan. 2023

  • Planned and organized annual Delta Dental Day at the Iowa State Fair
  • Wrote monthly blogs for Iowa’s Healthiest State Initiative 
  • Reviewed and edited monthly blogs and social media posts
  • Managed internal messaging including Monday Memo and internal screens

DRAKE PHONATHON | STUDENT SUPERVISOR
Aug. 2019 – March 2022

  • Raised over $100,000 for Drake University
  • Led shifts for a dozen student callers and coached cold-calling methods
  • Monitored calling segment statistics and filled out nightly Excel logs

CNN | SPECIAL EVENTS RUNNER
Jan 2020

  • Delivered scripts to CNN hosts
  • Gathered and prepared necessities for 100+ people
  • Performed various tasks as needed

Student Organization Experience

PRSSA | COMMUNICATIONS & GRAPHIC DESIGN CHAIR
May 2022 – May 2023

  • Wrote and sent weekly emails
  • Designed and posted content on Instagram for biweekly events

STUDENT ALUMNI ASSOCIATION | SOCIAL MEDIA DIRECTOR
Dec. 2021 – Nov. 2022

  • Posted on Instagram and Facebook for on-campus events
  • Ran social media campaigns aligned with three SAA pillars
  • Assisted with volunteering at events and other PR needs

DRAKE RESIDENCE HALL ASSOCIATION | PUBLICITY CHAIR
Sep. 2019 – April 2021

  • Designed creative print and digital posters for various campus events
  • Approved all posters hung in residence halls
  • Assisted in the growth of Instagram accounts for residence halls and RHA

IOWA DEMOCRATS | SOCIAL MEDIA CONSULTANT
Sep. 2020 – Nov. 2020

  • Co-ran and created engaging content for an Instagram account that shared ways for Drake students to vote by mail

Education

DRAKE UNIVERSITY

B.A.J.M.C. | May 2023

Public Relations

Multimedia Journalism

LGBTQ Studies Concentration

Skills

  • Graphic Design (Canva, Canva Pro)
  • Adobe Creative Cloud (InDesign, Premiere, Photoshop)
  • Public Speaking
  • Spinternet
  • Sprout Social
  • Monday.com
  • Screen Cloud
  • Collaboration
  • Fundraising
  • Social Media Management (Instagram, Twitter, Facebook, LinkedIn)
  • Leadership

Certificates and Awards

BEST ENTERPRISE COVERAGE OF DIVERSITY, PINNACLE AWARDS | 2023

BEST WRITTEN FEATURE REPORTING, IOWA COLLEGE MEDIA AWARDS | 2023

MASTERY OF COMMUNITY LEADERSHIP | 2022

  • Completed the Greater Des Moines Partnership’s professional development DSM Intern Connection Program